who is founder of viusasa ? who owns viusasa . These are some of the questions many people are asking themselves. Viusasa was founded by George waititu of Royal media services.
WHO IS THE FOUNDER OF VIUSASA
Former Steadman Group (now Ipsos-Synovate) managing director George Tafaria Waititu is the brains behind Royal Media Services newest affiliate, Viusasa and Content Aggregation Ltd, Business Today established.
Mr Waititu says its aim is to exploit the opportunity provided by the transition to digital media by offering a medium that brings together print, TV and radio. He said the decision to launch the new medium is informed by research conducted over several years to address emerging market needs and problems that producers of short videos face.
Mr Waititu, who quit research and polling firm Steadman (now Ipsos Synovate) at the age of 37, is also the investor behind medieval-like Tafaria Castle & Country Lodge, a major tourist attraction site in Nyeri County.
Previously, it had been indicated that Viusasa was established by senior RMS employees, an issue that had raised eyebrows due to apparent conflict of interest that could have ensued. RMS, which also operated several radio stations, has in recent months staged a massive advertising campaign to draw people to the new short video on demand platform, which also streams its live broadcasts at a fee. Citizen TV has since terminated live streaming of its TV online, except on matters of huge public interest.
HOW MUCH VIUSASA PAYS PRODUCER/ CONTENT CREATORS
It is said that content creators take home a meagre 40 per cent of the revenue generated with the company pockets the rest (60 per cent).
While it is true that some content creators are yet to receive their dues, some have over the past year made between Sh400 and Sh16,000.