Africa has seen its fair share of talent search shows and East Africa has not been left behind. Kenya has plenty, Uganda can claim a fair share too but Rwanda is yet to come up with a home based reality show.
Tusker Project Fame is an East African reality-singing competition show sponsored by Tusker Lager. The show is similar to American Idol and Project Fame South Africa, musicians compete to win cash and a one-year record deal with Universal Music Group South Africa
Tusker Project Fame (TPF), which is relayed in reality show format, pits a number of contestants from East Africa against each other. Every week, they are trained in singing, performance and presentation, while audiences and judges are tasked with voting out those performers who do not seem to progress in their lessons each week.
Since 2008, thousands of East Africans watched in awe as stars are borne out of the most elite singing contest in Africa, Tusker Project Fame (TPF).
However, the dismal performance by Tusker project fame stars in music industry raises a lot of questions about the relevance of talent shows. Is it all about promoting sponsor-brands? Are the contestants only after money? Do we need such shows to develop real talent anyway?
TPF WINNERS GETTING A RAW DEAL?
Winners of the show have also criticized the organizers for failure to support them after the season is over.
In 2012, Rwanda’s Tusker Project Fame season three (TPF3) winner, Alpha Rwirangira denounced the show’s organisers, the accusing them of not fulfilling some of their promises and abandoning past winners.
Alpha claimed that none of the former TPF winners had so far signed a recording deal with Universal Music Group from South Africa, a package the region’s largest brewers had promised.
EABL ENDED SIX YEAR RELATIONSHIP
East African Breweries Limited (EABL) ended their six-year sponsorship of the most famous reality shows in East Africa.
No official or clear statement was given but all was not well with organizers of the event.
EABL is said to sink in about Ksh 700 million into one season of the show but regrettably, stardom always seems to elude the contestants who have won the competition
Popular TPF judge Ian Mbugua was quoted saying not be surprised if Tusker pulled out of the reality show.