Joanne Mwangi is the founder and CEO, of PMS Group ( Kenya). She is currently the Chair of Federation of Women Entrepreneur Associations (FEWA), Organization of Women in International Trade (OWIT), the Eastern Africa Women Entrepreneur Exchange Network Kenya Chapter (EAWEEXN) and the Advertising Standards Council. she is currently judge at KCB lions den


  • Graduate student at the United States International University (USIU), Masters in Strategic Business Management
  • Undergraduate student at the University of Nairobi, Degree in Political Science.
  • Secondary school student at Alliance Girls High school.
  • Primary school student at Our lady of Mercy Primary School in Nairobi’s Shauri Moyo


She is married but detais of her marriage is unkown


Joanne is the first woman in Kenya to be Awarded Marketing Warrior Status – WMSK for raising the bar in Marketing Practice in Kenya

Joanne is also the founder and chair of Federation of Women Entrepreneur Associations (FEWA), which aims at capacity building, entrepreneurship and business development training, service delivery, creating rights awareness and mentoring especially of young women entrepreneurs. The organization empowers women who are the backbone of our society and this has brought a significant change in the country.

Through FEWA, she represents Kenya on the FEMCOM (Federation of National Associations of Women in Business in Common Market for Eastern and Southern Africa), COMESA board.

Joanne has served as Chair of many organizations including; Organization of Women in International Trade (OWIT), Eastern Africa Women Entrepreneur Exchange Network Kenya Chapter (EAWEEXN), Advertising Standards Council and an accomplished Rotarian among many others

Joanne mwangi is currently a board member of the Nairobi City Water and Sewerage Company Limited (NCWSC) and serves as the Vice Chair of the Board of Directors. She has most recently served as board member of the Kenya Broadcasting Corporation (KBC) and Micro and Small Enterprise Authority (MSEA) from 2013 to 2016, and board member off the Private Sector Development Strategy, The Kenya National Chamber of Commerce and Industry (KNCCI).

Joanne has recently joined the KCB Lions’ Den as the ‘Queen of the Pride’ – in line with KCB Group 2jiajiri initiative that seeks to create job opportunities for the youth as well as up skill them for self-employment while at the same time provide training, funding, market place and mentorship for future entrepreneurs.


Joanne Mwangi Yelbert is the group chief executive of Professional Marketing Services. Email: joanne.mwangi@pmsafrica.com


She’s the CEO of Professional Marketing Services Group, an agency that started 14 years ago and has grown to have a strong presence in Kenya, Uganda, Rwanda, Burundi and Tanzania.

PMS Group is an award winning and acclaimed 360 Agency that defines and delivers total marketing concepts of any scale. As an integrated company, PMS has the ability to offer a service proposition benefitting from 22 years of very high profile work.

Joanne Mwangi: 8 things I know about money, business and growing wealth

Joanne Mwangi – Yelbert is the chief executive officer of Professional Marketing Services Group Limited (PMS Group Africa). She has been running this marketing company for 19 years.

Building wealth: My secret has been in saving and making wise investments. I always ensure that I put some money away at the end of every month. You must realize that keeping money in the bank does not really help you. Instead, it helps the bank achieve its own financial targets. Let your money work for you. Let it create wealth for you through well deliberated investments. In building wealth, though, I have learned that you should never act or behave as if you are already wealthy. It will halt your pursuit for greatness. Instead, stay humble, determined and grounded.

Biggest money mistake: This occurred when I first left employment to venture out on my own. I did not know how to handle the first big cheques that I received. Most of the money I earned was wasted on youth-induced acts of ‘showing off’, and excessive and misguided acts of philanthropy.

Biggest financial milestone: Through an audit by a leading local audit firm, my firm was able to bag three awards at The Kenya Top 100 Medium Sized Enterprises’ awards. It took the top position in the service sector and got recognized as best enterprise while I took home the best entrepreneur award. Hitherto, no other firm has managed to bag so many awards in one scoop in that business awards’ series. These achievements are the beacon of my entrepreneurship journey.

Biggest loss: I once provided services without the necessary paperwork that is contained in an LPO. Eventually, I was never paid because the contact person I entrusted with this deal left the firm before my pay came through. Since then, I learned to ensure that I always dotted all the I’s and crossed the T’s before embarking on any assignment – however attractive it appears.

If I could start all over again: I would delegate more work and stress less.

Entrepreneurship: Women should go into entrepreneurship. As an entrepreneur, I have learned that you will develop a sense of discipline which gives you the direction that you need to achieve the set goals. Nonetheless, if you look at the money factor, you will be highly likely to lose sight of the set targets. This is because not all business deals go as planned.

Making it in business: As an entrepreneur and woman, the first thing you need to do is separate your personal expenses from your company expenses, then ensure that the expenses are incurred at their lowest costs. Unfortunately, too many entrepreneurs have not detached themselves from spending the company resources. This is due to the assumption that ‘it’s their money’. Money generated by the company should be ploughed back to the company and not splashed around.

On side hustles: It is important that women start a side business to enable them increase their income.  This side income stream, though, should not be in conflict with their employer’s business. If as a younger lady you want to be at the top, you must have passion as a driving force in all that you do, from family life to your career. Passion is the aspect that makes one’s job an adventure rather than an everyday duty to earn a penny or two, it’s the aspect that drives me to be in the office at 4am in the morning working on a proposal for a client, it’s the aspect that makes me want to get involved in everything that will see my clients’ brands grow.